Alaska Evaporada Evaporated Creamer: Mas summerap ang summer sa Alaska
Zara Jane Dimayuga
Campaign details
Brand owner: Alaska Milk CorporationAgencies: M2M Advertising Philippines Inc (media) and Lowe Philippines (creatives)Brand: Alaska Evaporada Evaporated CreamerCountry: PhilippinesChannels used: Branded content, Games and competitions, Internet - display, Newspapers, Online video, Sales promotion, Social media, TelevisionMedia budget: 500k - 1 million
Executive summary
They say that when you're at the top, the only way to go is down. But for category leader Alaska Evaporada Evaporated Creamer, the only way to go was even further...