Volkswagen Post-it to win it in India
Pooja PatilMediacom Communications
Campaign details
Brand owner: VolkswagenAgency: Mediacom CommunicationsBrand: Volkswagen Polo and VentoCountry: IndiaIndustry: Automakers and marquesMedia budget (USD): $3 - $5 millionChannels used: Events and experiential, Internet - display, Newspapers, Outdoor, out-of-home, Radio, Television
Executive summary
This case study describes a campaign to encourage Indian consumers to test drive a Volkswagen Polo or Vento using a wide variety of novel applications of Post-it® sticky notes across media and other branding opportunities to create awareness and a "reminder"...