Using AI, showing value, hitting the streets: Views on the Future of Strategy
Get four marketing strategists in a room and you are guaranteed four different views on any issue you could care to name - and an interesting debate along the way.
So it proved at the 2016 Cannes Lions International Festival of Creativity, where Warc hosted just such a debate on a particularly hot topic for industry practitioners - what is the future of strategy?
The panel featured Sandy Thompson, global planning director at Y&R, Chris Stephenson, APAC head of strategy at PHD Singapore, and...