Unveiling the online shopper's journey: How to measure the online shopper's journey through big data analysis
Heesun Kim, Yuri Jung, Heeyoung KimSamsung ElectronicsJiyoung Suh, Soyoung LeeCheil CommunicationsSungeun Kwon and Minwook KimTNS
Introduction
In spite of the financial crisis which dealt a severe blow to the world economy in 2009, internet retailing has been growing consistently in the UK. It is particularly notable that the growth rate increased by 19% year on year in 2011 and the market size is expected to be £ 40 billion by 2016...