Unilever India: Kan Khajura Tesan
Lowe and Partners Worldwide
What were the objectives for the creative work?
This case study describes how consumer products brand Unilever built brand awareness in remote areas of India with Kan Khajura Teasn (KKT) Station, a free entertainment service delivered via mobile phones.
While the world is connected and spoilt with an overload of entertainment through regular and digital media, there are parts of the world that are totally disconnected and in the dark – regions such as Bihar and Jharkhand, two of India's most media dark regions, which have no electricity for eight to...