Tromsø Football Club: World's first QR kit

Tromsø Football Club launched a campaign in Norway to create positive attention, attract new sponsors, fans, coaches and a new generation of players, achieve national and international exposure and increase shirt sales by 20%.

Background

A SMALLER CLUB WITH LIMITED INTERNATIONAL REACH AND SUCESS, FEW RESOURCES AND IN A RELEGATION BATTLE FOR THE LAST 10 YEARS

Tromsø Football Club is the world's northernmost professional football club. They are in the top tier of the Norwegian League, but have mainly been fighting relegation the last 10 years. The club is well known in Norway, but does not attract the most attention or grab the headlines frequently.

Internationally the club is most famous for it's games against Chelsea in 1997, when Tromsø surprisingly beat their counterparts at home in a match with extreme winterly conditions. Although...

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