TM Team Malaysia: First crowdsourced social sports channel
Abhishek Bhattacharjee
Campaign details
Brand owner: Telekom MalaysiaAgency: UM MalaysiaBrand: Telekom MalaysiaCountry: Malaysia
Executive summary
Sports Marketing is an area where all key brands want to be involved as key players, seeking to connect with their audiences. Sports cuts across all boundaries and speaks one language of passion, pride and pain.
Telkom Malaysia wanted to leverage the Olympics as a way to connect with fans and achieve its brand objectives. More importantly, it wanted to cut through the noise and truly 'own sports' without just...