The seven P's of marketing
Toni Keskinenfuturecmo.org
In today's digital world, McCarthy's old 4 P's of marketing are outmoded. These new 7 P's of marketing redefine the entire concept, role and meaning of marketing by going back to the fundamentals and adjusting them to our time.
The omni-channel, real-time, everything's available and traceable environment in which we are currently living has changed the marketing fundamentals quite radically. We have moved on from the 1960s, when E. Jerome McCarthy proposed the 4 P's classification (Product, Pricing, Place, Promotion). Our new age requires us to redesign them. We should question the...