The future of selling
Brian Fetherstonhaugh with Mish Fletcher, Nikolaj Birjukow, Phil Buehler and Jennifer Blum OgilvyOne Worldwide
Contents
- The lifeblood of business
- The World's Greatest Salesperson
- Buying is changing
- Change or else – a 21st Century Selling Guide
- Your 30-day plan
The lifeblood of business
All of us are salespeople. We may sell products or services, or we may sell ideas. Perhaps we sell visions, opportunities, opinions, or just our value. But every time we aim to shape another person's point of view, we are selling.
When it comes to business, selling is crucial. Selling is the lifeblood...