The Essential Metrics to Analyze for Keyword Research Success

This report looks at which metrics brands should be using for keyword research success.
  • Average monthly search volume is the one metric that is universally used for keyword research and forms a foundation for the popularity of a given search query.
  • The Google Keyword Planner provides a competition metric for AdWords though this isn't applicable for SEO due to the difference in AdWords usage and the complexity of the organic Google ranking algorithm.
  • A better method of assessing the competitiveness of a search term for SEO purposes is using a metric such as Moz's Keyword Difficulty percentage or SEMRush's Keyword Difficulty score as they consider the authority of the other pages ranking...

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