The Retail Media flywheel is starting to spin faster

Colin Lewis

Colin Lewis presents six key themes at work in Retail Media today.

The last few weeks have seen a huge set of actions around Retail Media. Here are six of the biggest takeouts:

  1. Retail Media made the headline in the newspapers – and suddenly gained instant legitimacy
  2. Carrefour and Publicis as well as Tesco/Dunnhumby made big announcements
  3. Simon Andrews posited that retailers are going to reshape advertising
  4. The Retail Media flywheel is materializing
  5. CTV and OTT are seeing an expenditure shift
  6. (Retail) space is the new final frontier.

What do all of these mean and where do they fit into the Retail Media jigsaw puzzle? Read on for the latest updates in...

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