Tejava: Nothing Can Be Perfect
Executive summary
Product Description:
Crystal Geyser's Tejava tea is the world's only 100% all natural, micro-brewed black tea made entirely from handpicked leaves from the island of Java. Tejava is a healthy, sugar-free alternative to coffee and soda drinkers!
Objective of the Campaign:
Tejava was looking to present themselves as a healthy, sugar-free alternative to coffee and soda drinkers looking to make a significant lifestyle change in the LA area. We wanted to shift the focus away from the product to celebrate healthy lifestyles in the social space. Additionally, while the paid media was based...