Tech Tracker Q2 2017

This article looks at trends in internet usage, tech ownership and connected home in Q2 of 2017.
  • Ipsos MORI interviewed a quota sample of 1055 adults aged 15+ in Great Britain to understand how, when and where they were using the internet and what they are using in connected home and tech.
  • The study showed that internet usage remained consistent with mobile connectivity continuing to rise whilst device ownership also remained in-line with previous waves though the Nintendo Wii is the only console to see gradual declines.
  • There has been a gradual rise in social media access via smartphones with Instagram recording the biggest growth of +5% which reflects a continued growth in ownership of...

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