Campaign details
Brand: Swinburne University of TechnologyBrand owner: Swinburne UniversityEntrant company: Isobar, MelbourneMarket: AustraliaSector: Educational, universitiesMedia channels: Gaming & in-game advertising, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Most Australian universities run a physical Open Day where prospective students attend the campus, learn about the academic offering, student life and career paths. For Swinburne University of Technology (one of the leading universities in Victoria, Australia) Open Day is the biggest student acquisition driver of the year.
Enter COVID-19. The international student market...