Sunbeam Electric Blankets – “Kicking Linda Out of Bed”
EXECUTIVE SUMMARY
The Linda brand has enjoyed a strong association with electric blankets ever since it ran a sexy TV campaign way back in the 1980s.
Despite great leaps forward in product innovation by Sunbeam, they would still be forgotten as Australia still 'took Linda to bed'.
We identified the need to take Sunbeam away from talking about product specs in a rational way, to talking about getting into a warm bed, in a sexy way.
Our thinking took the basic observation that cold weather drives electric blanket sales, to the...