Strategy Toolkit module 2: The role of the strategist

Offers guidance on planning as a job role via a selection of papers that cover the basic principles of planning and definitions of great planning practice.
  • This section of the Strategy Toolkit is designed to encourage readers to think about the purpose of strategy within marketing development.
  • Given the business role of marketing, as set out in the 'How marketing works' section, where does the strategist fit in?...

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