Steinlager: Deep Dive
Campaign Details
Brand: SteinlagerBrand Owner: LionLead Agency: Zenith, New Zealand; DDB NZContributing agencies: Zenith; Media AgencyCountry: New ZealandIndustry: Beer, ciderChannels used: Cinema, Content marketing, Email marketing, Magazines - consumer, Mobile apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio, Search, Social media, Sponsorship - event, property, Television, Websites, micrositesBudget: 1 - 3 million
Executive Summary
Steinlager, New Zealand's No1 premium beer
- Increased sales by x% in a market declining...