Jollibee: Jollisavers

Fast food brand Jollibee used humorous mini skits as a different take on communicating the value of its JolliSavers line in the Philippines, driving sales in a pandemic.

Campaign details

Title: JollisaversBrand: JollibeeProduct: JollisaversIdea: GIGILCountry: The Philippines

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsAsiaNon-specificAdults (26-55)LowAgency Budget: USD 95,200

Objectives

Jollibee is the Philippines' No. 1 fast-food chain, the largest in market share and in number of branches. But during the COVID pandemic, even Jollibee was not spared. In 2020, it posted a net loss of about USD 237 million. Once-full branches were suddenly emptied, forcing the closure of 118 stores, accounting for about 35% of permanently...

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