Speed Read - Doing it by the book

Scott Lenik

In The Marketer's Handbook, Laurie Young reassesses well-known marketing techniques for today's business and, in the process, highlights the truths and misconceptions behind some of the most well-worn marketing techniques.

Speed Read - Doing it by the book

Scott LenikPulse Group

This Speed Read was originally published in Admap, March 2012.

In The Marketer's Handbook, Laurie Young reassesses well-known marketing techniques for today's businesses. Unafraid to trample over some of the industry's sacred cows, he highlights the truths and misconceptions behind some of the most well-worn marketing techniques

Author Laurie Young has more than 30 years of experience in marketing and has written The Marketers' Handbookas a means of showing marketers and salespeople how to put marketing theory into best practice. Published...

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