Soundcloud and Serial: How advertisers can capitalise on the digital audio revolution
Joseph CliftWarc
Digital audio is a burgeoning media phenomenon, with services such as Soundcloud introducing significant innovations as it attempts to monetise. Meanwhile, the breakout success of podcasting through shows such as Serial has led to much industry comment about the high CPMs this broadcast medium can attract.
A panel at Advertising Week Europe, held in London in March 2015, discussed the market possibilities for digital audio, cited examples of brands getting it right, and offered some predictions for the future.
Digital audio statistics
In...