Campaign details
Brand: Sony AlphaAgency: Hope&Glory
In Brief
Sony Alpha Universe - our community-led website and supporting social media campaign designed to appeal to photography enthusiasts - has been an unparalleled commercial success.
Website visits have remained strong since launch, totalling 1.6 million page visits in first five months, (averaging between 300,000 per month).
We've created a site that has become bigger than Amateur Photographer magazine within less than half a year.
As a direct result of click-throughs from the website, Sony Alpha Universe delivered €500,000 in sales in November alone and five months since launching has...