Campaign Purpose
Snickers was looking for ways to increase sales by reactivating their local communication and connecting with their consumers. The brand identified that it had to activate all points of contact with its consumer, digital, point of sale, and parcel service, to generate an impact that would give relevance to its product in 2018.
The brand was not the closest to the Colombian public and wanted to be relevant during the football world cup Russia 2018. All this without being an Official Sponsor of the National Team.
Campaign Objectives
To have notoriety during this time through a communication that...