Skoda Octavia: The legend is back - bigger, bolder, better
Sanjay Sharma and Arjun Paul
Campaign details
Brand owner: Volkswagen GroupLead agency: BBH IndiaBrand: SkodaCountry: IndiaIndustry Mid-size, large family carsChannels used: Earned media, buzz, Events and experiential, Internet - display , Internet - general, Internet - microsites , Internet - search , Magazines - consumer, Mobile and apps , Newspapers, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social media , TelevisionMedia budget: 3 - 5 million
Executive summary
This case study describes how Skoda relaunched its...