Campaign details
Brand: Singapore Telecommunications Limited (Singtel)Brand owner: Temasek HoldingsLead agency: Ogilvy & Mather SingaporeCountry: SingaporeIndustries: Telephone & internet servicesMedia channels: Content marketing, Direct marketing, E-mail marketing, Magazines - consumer, Mobile & apps, Online display, Online video, Point-of-purchase, in-store, Programmatic display, Radio, Search marketing, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
When you think of travel, you're thinking of the sun warming your skin, the wind in your hair and your next great adventure. The last thing you're thinking of is Singtel, Singapore's...