Campaign details
Brand: SickKids FoundationBrand owner: SickKids FoundationEntrant company: Cossette, TorontoMarket: CanadaSector: Charities & voluntary organisationsMedia channels: Email marketing, Integrated, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
The campaign aimed to help SickKids raise $1.3bn in six years, the largest healthcare fundraising initiative in Canadian history.
Four years of incredible success had created a challenge; the prospective donor pool was diminishing, and Covid created a difficult fundraising environment.
This case demonstrates...