Sequential Messaging

Ruth Corrigan

Sequential messaging allows advertisers to follow a user's navigation sequence and optimise the advert accordingly in real-time during the campaign.

Sequential Messaging

Ruth Corrigan

Background

We've all experienced it; you engage with a display/video ad online (or a brands website) and for the remaining day/week/month, that same ad appears again and again. This re-targeted advertising usually delivers high performance as a direct response to consumers that have shown an interest in your brand.

Sequential messaging goes one step further, by allowing advertisers to follow a user's navigation sequence and optimise the advert accordingly in real-time during the campaign. This creates an opportunity to target high quality leads and transform that initial user engagement into a transaction.

Details

Sequential messaging...

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