Sea-Watch e.V.: Life Boat - The Experiment

Sea-Watch, a non-profit organisation conducting civil search and rescue operations in the Mediterranean Sea, showed what it is like to be a refugee crossing the Mediterranean Sea by turning their stories into simulations to let people across Europe experience it for themselves.

Assignment

Sea-Watch is a non-profit organization conducting civil search and rescue operations in the Mediterranean Sea. The organization acts politically and religiously independent. Since 2014 Sea-Watch participated in saving over 37.000 lives. While the refugee crisis in the Mediterranean along the world's deadliest border continuous, its media coverage decreased heavily. The topic simply lost its "news-value" and with it Sea-watch's vision and ongoing efforts fall silent.

Challenge

To regain awareness for Sea-Watch and the ongoing refugee crisis we set up a one-of-it's kind PR Stunt. Based on the emotional stories of five refugees we set up a simulation to let...

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