Scaling up without screwing up

Using Test Your Ad data from System1, this research provides advice to help scale-ups who are considering using TV advertising for the first time, a decision that can be riven with uncertainty.

Scale-up brands

This article is part of a series of articles from the WARC Guide to scale-up brands. Read more

Deciding to use TV advertising for the first time can be a remarkably emotional decision. It’s often a natural next step for scale-ups needing to reach a much wider audience to take their growth to the next level. But concerns about TV’s cost, effectiveness, accountability, the need to hire agencies, even a marketing team’s lack of experience can come to the fore, making it feel like one of the riskiest decisions in a brand’s early life.

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