Executive Summary
No struggle is more relatable to travellers than that of escaping the new realities of hybrid work and the dreaded always-on work mentality that comes in tow. A study conducted by M&C Saatchi TALK in early 2022 found that 55% of people check their work emails while on holiday. To encourage travellers to experience Iceland's breath-taking wonders without distraction;Visit Iceland launched OutHorse Your Email — a service where actual Icelandic horses reply to your work emails so you can relax. With a fully functional, giant keyboard, the horses trotted over the keys to create the emails....