Summary
While the COVID-19 pandemic impacted businesses of all sizes, small and medium businesses (SMBs) were hurt exceptionally hard.
Recognizing the urgency for SMBs to go digital, Visa stepped in to provide actionable data insights, practical business support, and to help merchants with what mattered the most - getting customers through the (virtual) door. In a campaign titled #WhereYouShopMatters (WYSM),
Visa helped SMBs immediately adapt to the new normal by using its solutions to accept digital payments. Leveraging the reach of its brand and network, Visa used powerful storytelling to inspire community support by shining the spotlight on the UAE's...