Campaign details
Advertiser: VeriTranBrand: VeriTranAgency: EdelmanCountry: Argentina
About Veritran
For over 10 years VeriTran has been a pioneer company and technology leader developing secure digital retail bank solutions and facilitating a digital banking transition lowering customer attention costs, transforming payments and enabling financial inclusion.
Context
In Argentina a 69,6% of the economy is based on informality where half of the population is out of the banking system .
As Federico Sturzenegger, President of the Central Bank, claimed "An economy where consumers are fully integrated into the banking system is fairer, because its formalization...