Vaseline: See my skin

Vaseline launched a first-of-its-kind search platform, See My Skin, in the US to address the barriers to proper diagnosis and treatment, promote the inclusion of all races and ethnicities and meaningfully contribute to closing the color gap in care.

Background

In America, race, socioeconomic status, and health have always been intrinsically linked. Black and Hispanic people experience social, economic, and political exclusion that result in poorer health outcomes. In fact, the proportion of people of color in the U.S. living below the federal poverty level is more than double that of whites. And those with lower socioeconomic status often face more barriers to quality healthcare – one of the most prevalent problems in the country.

This issue is magnified online, where less than 6% of image-based search results show skin conditions on people of color. And when Black and...

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