Campaign details
Advertiser: UnileverBrand: VaselineAgency: Press Porter NovelliCountry: Brazil
Deep on "healing" women: the reason to be the PR case of the year
Vaseline's Beauty Skin Deep campaign has brought a life-changing experience for more than a hundred women who survived breast cancer, and had their areolas and nipples removed during mastectomy. The brand created a program, that uses its key attribute – the power of healing – to establish a real connection with consumers by helping these women to heal, both emotionally and physically, through a pioneering technique that reconstructs the areolas...