Products created for 'normal skin' and 'normal hair' suggest that there is a 'normal', and that anything outside of that is 'not normal' or 'lesser'.
Context
Unilever wants to be a progressive beauty business. However, the commitments at the centre lacked the differentiation to cut-through.
Brief
They came to us for an iconic campaign that would position Unilever as a progressive beauty business. Budget: £200,000.
Objectives
Grow awareness for Unilever Beauty & Personal Care to make people feel emotionally engaged with our business by:
- Build presence and credibility for BPC by showing that we are a progressive beauty business
- Stand...