Trainline: Action Stations

Trainline, a train mobile ticketing platform, and Missing People, an organisation that aims to find missing people, collaborated to create the campaign, Action Stations, across the UK to deliver missing persons information to Trainline app users.

In Brief

Our campaign – in which missing people alerts were served within the Trainline app – delivered 368 pieces of national and regional media coverage.

It reached 87% of the regular traveller core audience for the campaign 2.8 times.

Research showed 71% of existing Trainline users felt more favourable towards the brand and traffic to the Trainline app doubled in the week after launch.

However, we're most proud that, in the time the campaign was live, three families were reunited thanks to our activity.

Objectives

In an increasingly competitive market, Trainline wanted to maintain its position as the leader...

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