Campaign details
Brand: The Royal MintAgency: Hope&Glory
In Brief
This campaign - the launch of a set of coins bearing the letters of the alphabet - was immensely successful in driving sales and attracting people to coin collecting.
There were 27 pieces of national coverage amongst over 200 pieces of coverage at launch.
The coverage reached over 90% of the UK population (which is as much of the population as can be reached through editorial media).
Objectives
The Royal Mint is the 1,100 year old producer of coins for Britain and 60 other countries around the world....