Campaign details
Agency: The Hoffman Agency
Storytelling has been trending in the communications industry for years
When it comes to business communications, storytelling by its classic definition often can't be applied.
Yet, the techniques found in storytelling, both fiction and nonfiction alike, can absolutely be applied across all forms of business communications, press interviews, websites and presentations, to name a few.
That's the genesis behind our microsite
The site's objectives and structure
- The site serves as a resource for the communications profession.
- The site acts as a form of education, explaining a repeatable process to lift business writing....