Brief description of the campaign
How does ADHD feel like? (Miltä ADHD tuntuu? in Finnish) is an innovative communications campaign about adult ADHD, its identifiability, and raising ADHD awareness.
The multichannel campaign took health communications into a new era with the help of gamification and experts by experience.
The campaign video gained over 161,000 total views on YouTube and directed the target group to look out for more information.
Starting point
Health communications to raise ADHD awareness
Finns are familiar with childhood ADHD, and the symptoms are recognized well. Adult ADHD, on the other hand, is...