Storia.ro: Little book of Biniste

Storia.ro, an online real estate platform, launched a campaign in Romania to increase brand awareness and consideration, and increase the number of visitors to the online platform.

Why is This Campaign Worthy of an Award?

Almost two years ago, in the early days of the pandemic, we invented a Romanian word for the Danish Hygge: Biniste. It is a combination of two Romanian words - one that means "good feeling" and another that means "silence" and together they can be defined as the quality of a moment or a space to inspire peace and bring a good and beneficent calm.

The new word was voted by thousands of Romanians as the official translation for the Danish term hygge and people's reactions confirmed us that it was a...

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