Campaign details
Advertiser: StarbucksBrand: StarbucksAgency: EdlemanCountry: United States
Situation analysis
"What is the role and responsibility of a public, for-profit company?" Starbucks CEO, Howard Schultz, posed this question at the company's Annual Shareholders Meeting two years ago. At this year's Annual Shareholders Meeting, he posed a new question: "What is the role and responsibility of all of us, as citizens?"
Schultz spoke about what he and millions of Americans were seeing – divineness, toxicity and vitriol in news headlines; stories of discord and dysfunction in social media feeds; worsening polarization of the...