Campaign details
Brand: SAP Customer ExperienceAgency: FleishmanHillard Singapore
The Challenge
The retail and ecommerce scene is seeing its heyday and reaching new heights of growth, with established brands and start-up challengers grappling for a slice of the lucrative online market pie. This raises the stakes for marketing and public relations because multiple industry players, brands and other ecommerce platform providers are all competing for a share of voice in an increasingly crowded thought leadership space.
Another challenge was that the media tend to be inspired by more consumer-facing topics, and shy away from B2B-centric data that does...