Saifee Burhani Upliftment Trust (SBUT): A project with a heart

Saifee Burhani Upliftment Trust (SBUT), an urban renewal trust, used PR to engage government, businesses and the public in a redevelopment project.

Campaign details

Advertiser: SBUTAgency: MSLGROUP India

Summary of The Case Study

  • Saifee Burhani Upliftment Trust (SBUT) set out on an ambitious project – to redevelop Bhendi Bazaar. The Bhendi Bazaar Redevelopment Project, a first of its kind in India would positively impact the lives of more than 20,000 people living, working running businesses in Bhendi Bazaar.
  • The project faced a lot of resistance, criticism and apprehension from the people of Bhendi Bazaar, media, opinion leaders, community leaders. With the authorities going slow on approvals and the tenants/ landowners not giving their approvals the project was getting delayed...

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