Roland DG EMEA: Dress Release

Roland DG, a printing manufacturer, launched an international campaign to promote its latest printer in the print, textile and fashion media.

Objectives & Budget

Roland DG is a Japan-based global manufacturer of large-format inkjet printers, integrated printer/cutters and vinyl cutters. The company is a leader in its core market – sign and graphics – ahead of rival brands Mimaki, Mutoh and HP. However, despite developing a series of innovative printers for the textile market, the company has close-to-zero brand awareness amongst textile print businesses.

In autumn 2021, Roland DG's European CMO Stephen Davis needed a campaign to help promote its latest garment printer – the catchily named Texart XT-640S-F – in the print, textile and fashion media. Traditionally Roland's product...

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