Campaign details
Brand: Recybem B.V.Agency: Hill+Knowlton Strategies
The challenge
In autumn 2016, Zembla, a highly respected investigative media program aired a dedicated show that suggested that the use of crumb rubber in artificial turf causes cancer; especially in children. The broadcast was very emotional, casting (among others) parents and children who (had) suffered from cancer.Source: Zembla
'This kind pollution would never be allowed anywhere else'
Hundreds of football clubs worried about artificial turf
- Although there was not a single piece of evidence that supports the claim that crumb rubber causes cancer, media, politicians, and...