Objective of the Campaign
In India - the land of 1.4 billion people speaking 22 (official) languages - the unifying factor is entertainment. Thanks to our rapid digitisation, over 68% of the population has a phone and high-speed internet today. This correspondingly meant opening a world of opportunities for streaming platforms like us to continually provide the best of entertainment- each day, every day. With an ambition to cater to the exponentially increasing needs of a delightfully diverse India, Prime Video launched in Dec 2016. Since then, it has seen tremendous growth (today customers from 99% of India's pin codes...