Campaign details
Brand: NVIDIAAgency: Hill+Knowlton Strategies
Summary
In 2017, Nvidia agreed a deal with Nintendo to bring some of the company's most iconic characters and titles to the Nvidia Shield console. However our most important audience - those whose opinions mattered most and who ultimately would buy the console - were worried that much of the quality and functionality of Nintendo's games would be lost as they were adapted for the Nvidia Shield.
As an additional challenge, we also had to tell this story with incredibly limited access to Nintendo's copyrighted assets (which meant that a large-scale...