Campaign details
Advertiser: NovartisBrand: NovartisAgency: Communication PartnerCountry: Turkey
Summary
Melek & Serhat (initials MS) is a TV series fully dedicated to a specific disease area and a breakthrough in healthcare communication.
Borned from the fact that Turkish people love TV series, the goal of the show was to empower Multiple Sclerosis (MS) patients by providing them with reliable information from a trusted source, to raise disease awareness in public as well as to give hope to MS patients and increase their involvement in life.
Made in collaboration with MS Patient...