Campaign details
Brand: New York State Health FoundationAgency: Global Strategy Group
The Problem: Students in most NYC public schools lacked a shame-free lunch environment
In New York City, one out of every 13 public school students lives in a homeless shelter or a location that is not their home. More than 75% of all children in the city's public schools live below the poverty level and an additional 110,000 public school students' families earn moderately low incomes, making paying everyday bills a real struggle. Having access to nutritious meals throughout the school day is critical for students...