Project Overview
Kivvit is working with the New Jersey Department of Health (NJDOH) to develop and manage a public education campaign targeted at the COVID-19 vaccine-hesitant communities throughout the state.
The NJDOH is responsible for protecting the people of New Jersey from public health crises and in 2020 launched the "For Each Other for Us All" campaign in 2020 – followed by the recent launch of "Don't Wait" in 2021.
Kivvit conducted statewide polling and focus groups to refine messaging and are using our proprietary data assets to communicate directly with those audiences via OOH, digital, social, tv and radio....