Netflix: Tiger King 2 – The TikTopera

Netflix, a streaming service, launched a campaign in the UK to launch Tiger King season two while positioning the service as the home of compelling documentary and appeal to viewers.

In Brief

Netflix briefed us to launch Tiger King Season 2 while positioning the service as the home of compelling documentary.

We delivered over 181 pieces of coverage and 630,060,129 Opportunities to See. More importantly, 100% of the pieces featured key messaging and tune-in info. Over 90% of online pieces included clickthroughs to Netflix's YouTube page.

The TikTok content we created delivered 45 million views on TikTok and 1,350,000 engagements with the content.

Tune in was 220% higher than forecast within the first 24 hours of Tiger King series two airing on the Netflix.

Objectives

Netflix briefed us to launch...

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